#MIDO Exhibition 2025 : The Eyewear Show –
The MIDO 2025 edition, held from February 8 to 10 at Fiera Milano Rho, attracted more than 1,200 exhibitors from 50 countries and welcomed visitors from 160 nations, further solidifying its position as the leading international trade show for the optical industry.
This year, the focus was on two key topics: technological innovation and sustainability, two critical factors that will shape the future of the industry.
VISIONO at MIDO 2025 – Innovative Solutions for Centration Measurement
A highlight was visuSolution’s presentation in Pavilion 6, Stand K23, where we introduced our own branding “visiono” for the digital centration of eyeglass lenses. Our technology measures facial shape and eye movements to calculate the optimal lens position using prescription data – for improved visual comfort and precision.
Our CEO, Maik Zwick, emphasized how positively the trade show visitors reacted to our innovative solutions. Regarding the development of digital centering devices, Zwick pointed out that “all our competitors have now integrated artificial intelligence (AI) into their products.”
Nevertheless, visuSolution was a pioneer in implementing this technology last year and has once again established itself as an industry leader in innovation. Zwick described this early adoption of AI as a critical step.
In our device category, all competitors have now embraced the topic of "AI" and have incorporated it into some of their products. I would like to mention that we implemented this trend last year, and we can once again call ourselves innovators of the first hour!
MIDO 2025 not only provided a platform for technological innovations but also a space for knowledge exchange and collaboration among professionals. For visuSolution, it was an opportunity to further expand our leadership role and help shape the future of eyeglass lens manufacturing.
Visit us on our channels to learn more about digital video centration.